Tuesday, June 4, 2013

Petronas + Mercedes AMG = "The Ride"

An awesome job done by EyeBelieve.tv team.
Personally, I feel the 3D team really did a great job.
Bravo!

This is the sequel of Petronas + Mercedes AMG promotion.
The 1st one is Petronas + Mercedes AMG "Abduction".
While this is Petronas + Mercedes AMG "The Ride".
You may see the video, the making and design process at EyeBelieve.tv Channel in Behnace.

Since I am involde in the 2nd video named "The Ride", here I'll share the video and the making composed by my fellow colleagues. Besides the impressive visual, I always admire the selection of audio/music by EyeBelieve.tv team. I would really like to credit the music choice for the video of VFX Breakdown.




The turn out of this job is exciting. I'm glad that I was involved in some parts.
I did the initial character design development.
Besides, designs and part of the 'Alien Screen' interface animation too.
Below are some breakdown of character design and screen design.



















Saturday, June 1, 2013

Petronas + Mercedes AMG Launching Print Ads

EyeBelieve.tv is commissioned to visualise a print ads for Petronas + Mercedes AMG Launching.
Before this, there are on ground event and a video teaser tv commercial which EyeBelieve.tv has taken part in.

On Ground Event : Petronas Motorsports "Liquid & Metal" Interactive Wall
Teaser TV Commercial : Petronas + Mercedes AMG = "Abduction"

Agency: Leo Burnett (Malaysia)
Art Director: Alvin Seah
3D Modeler: Jia Zheng & Poh
Visual Compositing: Kit

Layout and Copywriting by Agency

Visual Created by EyeBelieve.tv

First, agency provide us with sketches of design and layout.

Design and Layout Sketch by Agency

Then, 3D team model accordingly.

3D Render

After that, color and finishing touch up is done in Photoshop.

Color Reference

Photoshop Editing Timelapse (Coming Soon...)